Pay-as-you-use, admittedly, is the best form of payment. Simple. Effective. Transparent. Any of us who have walked into a coffee shop, taken a cab … bought anything across the counter, will attest to this.

While  the efficacy of this mode of payment is undeniable, naturally, there were verticals that did not adopt this payment system.  Advertising was one, and the reasons why this vertical did not, have their own merits. This meant that marketing managers had to opt for defined periods of engagement, with retainers both the marketer and the ad agency partner arrived at. The advantages are that there is sustained commitment, quicker reverts and more  sustained in-depth understanding of brands.

Marcom on demand gives marketers all this, without the weight of those retainers.  Marketers decide on the communication mode they want, fill in a brief on line, and things get done.  This level of simplicity is guaranteed because Marcom On Demand has talent who have done long stints with top agencies and mega brands.  Marketers get speed, thanks to the power of this experience. Quality will be evident, obviously, in the work. Are the briefs getting ready?

Photo by Isaac Davis on Unsplash