Truth is that effective communication has been part of the marketing process, for as long as people have exchanged goods, Chances are, even then, the …
Advertising takes to the cloud. Will marketers rise up to this opportunity?
In 1997, Professor Ramnath Chellapa of Emory University defined Cloud Computing as the new “computing paradigm, where the boundaries of computing will be determined by…
Voila! Advertising goes pay-as-you-use
Pay-as-you-use, admittedly, is the best form of payment. Simple. Effective. Transparent. Any of us who have walked into a coffee shop, taken a cab ……
Metamorphosis of Advertising
As Marketers, you must be clearly seeing a trend in customers where they are more interested in usage than ownership. Especially the millennial customer.And true…
Reshaping Business Engagement Models
Sometimes markets contract due to several external factors. COVID-19 is a classic example of turning life, health, business, trade, economics topsy turvy, one fine morning.…
The now new. Marcom on demand
On demand is one of the most favorite words in the technology vertical. The idea is to make it the most sought after in the marketing…
Embracing the new demand. Marketing Services on demand.
A ‘gig economy’, in effect provides an open market system. What do I mean by ‘open market’, it is the option that every single customer…